UK Cartoon Network Mistakenly Airs Bookmaker Ad
The Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for UK bookmaker Coral during a broadcast on the children’s television channel despite strict rules that govern the airing of gambling ads on television.
The ad that is controversial aired on Turner Broadcasting’s Boomerang channel as well as the Cartoon system, sparking outrage as the broadcast code strictly prohibits the marketing of gambling ‘in or adjacent to programs commissioned for, principally fond of, or likely to appeal particularly to audiences below the age of 18 years,’ therefore heads had been positively tumbling when the broadcast clearly broke these guidelines.
The station might have perhaps been forgiven for their ‘serious breach’ of this rules had the advertisement aired just once, however the promotion was broadcast nine times for a Saturday morning back in May of the year, that is primetime viewing for young ones kick-starting their week-end with some cartoon antics.
The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and has explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But exactly what’s worse is that the ad that is coral involved one of youngsters’ most beloved all-time favorite figures and Marvel Comics hero, the Incredible Hulk. This merely supplied more ammunition to those who claim that gambling promotion objectives y Continue reading “UK Cartoon Network Mistakenly Airs Bookmaker Ad”