Having less this kind of functionality from the field in Shopify is probably one of its most glaring omissions.

Having less this kind of functionality from the field in Shopify is probably one of its most glaring omissions.

Shopify’s Search Engine Optimization features

Shopify’s SEO function set is usually good and compares favourably with other hosted site-building platforms (especially Squarespace and Jimdo).

The pea pea pea nuts and bolts of on-page Search Engine Optimization in Shopify have become very easy to handle page that is— changing and meta information is exceptionally simple, as it is adding headings and alt text.

Editing SEO choices in Shopify

Incorporating 301 redirects can be really simple, plus in reality Shopify immediately encourages you to definitely repeat this (and produces the redirect if you change a page’s URL for you.

You will find a few areas nevertheless where Shopify SEO could be somewhat better: although you’ll customise your URLs, the working platform adds prefixes to your pages and items, i.e.,

/pages/ before pages

/products/ before items

In a world that is ideal it will be good to not have these prefixes here, as Bing’s search algorithms choose an easier URL framework.

One other thing it is much easier to do is alter image file names — should you want to alter a file title for Search Engine Optimization purposes, you need to rename it locally then re-upload it.

But in general, the Search Engine Optimization popular features of Shopify are robust and I also have no complaints that are major. For more descriptive information about how exactly to optimise a Shopify shop for the search engines, you should check our Shopify SEO guide out. Continue reading “Having less this kind of functionality from the field in Shopify is probably one of its most glaring omissions.”